Comments on: TripAdvisor’s 2016 Ranking Algorithm Update: What You Need to Know Exclusive WordPress Themes for Hotels Thu, 18 Jan 2018 00:09:00 +0000 hourly 1 By: sally webb Tue, 13 Sep 2016 03:46:00 +0000 Yes, PMiloglav, we have precisely the same situation. But we have only 4 rooms, AND we are a little off the beaten track. And so, after four years of being in the top 10 TA ranking for both our accommodation, and our small restaurant, and much of that in the top 5, we dropped suddenly, in both categories, to down around 18 – 20. And, like you, any new, positive review that we receive now drops our ranking even lower. Like you, I tried unsuccessfully to contact TA, and suspect that they’ve removed this option due to the high volume of disgruntled business owners trying to contact them. A separate category for small/boutique hotels is definitely called for. However, it would appear that TA holds all the cards and we, who provide them with their platform and revenue, hold none. Also unfortunate is that travellers still believe that TA is completely impartial.

By: sally webb Tue, 13 Sep 2016 03:41:00 +0000 In addition, the revised algorithmic “system” severely disadvantages smaller, or out of the way, businesses. No matter how consistently good, or excellent, as small business’s reviews may be, under this system, they will never be able to compete fairly with larger, mainstream businesses.

By: Mike Hixson Tue, 17 May 2016 19:57:00 +0000 Good analysis, however the points about TA’s becoming a booking engine certainly raise suspicions concerning how this might influence rankings. It would be smart of TA to unequivocally deny any connection between these two factors, if the site wants to keep credibility high.
Also, with regard to quality rankings, the very best strategy for consumer satisfaction is to set customer expectations appropriately high for your enterprise, then exceed those expectations. Your satisfaction levels will be higher, and this is a way to build evangelical customers who generate referral after referral for you. Manage expectations for maximum impact.

By: Kelley F. Mon, 09 May 2016 18:32:00 +0000 I found the rankings in our town changed and suddenly the ones that book through Trip Advisor are over half of the ones in the top 10 B&B’s in Stratford, ON–I think there is a new back door ranking that boosts your rank if you use TA as a booking engine. Two B&B’s rank higher than us, with fewer positive review in the last two years and and fewer overall reviews–yet they climbed ahead of ours suddenly when they started to use the TA booking engine. I tried to study the patters and the use of TA booking was the only real difference. Anyone else find this?

By: Sachin M Fri, 29 Apr 2016 09:33:00 +0000 Thank you, Dumitru.
I agree with you in this case and here are a few examples:

Hope it helps.

By: Dumitru Brinzan Fri, 29 Apr 2016 09:06:00 +0000 Thank you for sharing your vast experience and knowledge on this topic.

TA has indeed morphed into something a little too powerful for its own good.
However the main problem remains the same: filtering genuine reviews. OTAs like Booking don’t have that problem, as only people who have actually booked a room can leave a review.
On TA I can start reviewing places anywhere in the world without actually going there. As long as I keep it “realistic”, I could create an influential account. Organize it more and you can have a full farm of such accounts, which can be used to boost one hotel or another.

Some fight TA, some ignore it, some move away from it… But even that proves to be difficult, when they list you without your actual consent…

By: Sachin M Fri, 29 Apr 2016 08:57:00 +0000 For our chain of hotels, we do consider Tripadvisor an important platform for driving in customers to our hotels. The reasons are quite a few of which the important ones are that the spend which Tripadvisor has, we as hoteliers do not have and as such, their reach and access to a wider more focused audience is undeniable and unbeatable for us individual hotels or small chains. Believing in this theory, we encourage our guests to provide their genuine feedback with regards to their experience at our hotels on Tripadvisor and that is the difference between the carrot and the stick for our teams which helps them focus on providing positive guest experiences. Integrity of reviews is also of prime importance to us and therefore, we have a zero tolerance towards any fake reviews or unethical practices to get reviews in our system.

Having said that, here are a few perplexing facts that make me think this new algorithm that Tripadvisor has developed and launched has some faults in them where in one of our hotels in the 16th rank moves right down to the 63rd rank in just 3 weeks in the absence of any reviews whereas there are other hotels who have received just 1 or 2 reviews have maintained their better ranks or moved up – Strange. In addition, a good and genuine review posted by one genuine customer has also been removed without any explanation and that too after being published. Attempts to reach out to Tripadvisor has not yielded any positive or convincing responses. We are still attempting to resolve this matter with little luck so far.

Another example is about another set of our hotels which have been clocking in excess of five 4&5 star reviews but showing little improvement in rankings compared to other hotels that have received lesser reviews and of lesser number of stars – Strange!

Even guests who are staying in our hotels for extended periods of time and are extremely happy with our services have not had their reviews published if they have written their feedback on the Tripadvisor platform while staying in the hotel and using the free Wi-Fi provided to them – Reason given is IP Address conflict – Strange again!

Tripadvisor may have had the first movers advantage in this segment and our industry of hospitality and hence it is it biggest Hotel Reputation Management Platform available online, but as a hospitality professional, I would not hesitate to state the obvious that they have grown into a sort of rowdies in this space who are threatening some of the hotels and holding them to ransom, sometime against their wishes too if they do not want to participate. Their other offer of business listings is also just a money spinner scheme for them with not genuine advantage over the OTAs for the hotels.

These are my personal opinions formed through some of my own experiences I have had as an industry professional and is not binding to anyone or the company I work for.

By: Dumitru Brinzan Fri, 29 Apr 2016 05:39:00 +0000 Thank you, but I believe you didn’t attentively read the post.
The explained rankings factors in the post refer to information officially provided by TripAdvisor in their press release. I don’t see why I would assume otherwise.

Thank you for your input nonetheless.

By: Mofas Thu, 28 Apr 2016 23:48:00 +0000 With all the respects I think Dimitri you should monitor on a weekly basis your ranks when updating and answering reviews and content. What you are just describing on your article makes no sense if you are really handling TA listings on a daily basis. I would suggest you to create a simple excel sheet and monitor daily your property performance and reviews feedback, you would not take too long to realize TA algorithm does not work as explained on your post.

By: PMiloglav Wed, 27 Apr 2016 14:46:00 +0000 Thanks. Hopefully TA will update their algorithms soon and include accommodation size as a relevant factor. Once again thanks for the useful article and all the best.