Today I am finally ready to share a little project that I’ve been working on for the past couple of weeks. Introducing: Instagram Leaders.

According to my ongoing research of over 1 million hotel websites from all around the world, Instagram is used by ~9.81% of hotels.

After a couple of weeks of tinkering with code, I finally came up with a good way to gather, sort, filter and rank the stats from all these Hotel Instagram accounts.

A Hotel Discovery Tool for Travelers and Influencers

Influencer Marketing has grown a lot in the past 2-3 years, so the Instagram Leaders project can help influencers find potential partners much easier.

I would assume that a hotel that is very popular on Instagram is more likely to consider a collaboration with an Instagram influencer.

Let’s look at an example: Top 50 Most Followed Hotel Instagram Accounts from Austria.

We quickly discover that some of the most followed Austrian hotels on Instagram are (as of March 11th, 2018):

  1. Bio-Hotel Stanglwirt (@stanglwirt)
  2. The Zhero Ischgl/Kappl (@zherohotelischgl)
  3. Naturhotel Forsthofgut (@naturhotelforsthofgut)

When having to choose from a selection of hotels with similar amenities and room rates, I see a world in which someone would choose a hotel that is more popular on Instagram over one that isn’t.

Feedback is Welcome

I would love to hear what other people think about these Instagram rankings. Do you see other scenarios in which this information would be useful?

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