Today I am finally ready to share a little project that I’ve been working on for the past couple of weeks. Introducing: Instagram Leaders.
According to my ongoing research of over 1 million hotel websites from all around the world, Instagram is used by ~9.81% of hotels.
After a couple of weeks of tinkering with code, I finally came up with a good way to gather, sort, filter and rank the stats from all these Hotel Instagram accounts.
A Hotel Discovery Tool for Travelers and Influencers
Influencer Marketing has grown a lot in the past 2-3 years, so the Instagram Leaders project can help influencers find potential partners much easier.
I would assume that a hotel that is very popular on Instagram is more likely to consider a collaboration with an Instagram influencer.
Let’s look at an example: Top 50 Most Followed Hotel Instagram Accounts from Austria.
We quickly discover that some of the most followed Austrian hotels on Instagram are (as of March 11th, 2018):
- Bio-Hotel Stanglwirt (@stanglwirt)
- The Zhero Ischgl/Kappl (@zherohotelischgl)
- Naturhotel Forsthofgut (@naturhotelforsthofgut)
When having to choose from a selection of hotels with similar amenities and room rates, I see a world in which someone would choose a hotel that is more popular on Instagram over one that isn’t.
Feedback is Welcome
I would love to hear what other people think about these Instagram rankings. Do you see other scenarios in which this information would be useful?