SEO
This category contains posts related to Search Engine Optimisation (short: SEO), a general term that describes any process that is meant to improve a website’s ranking in search engine search result pages (SERPS).
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Over 77% of Hotel Websites are Not Secured with HTTPS
Beginning in July 2018 with the release of Google Chrome 68, Chrome will mark all HTTP sites as “not secure“. Hotel websites handle sensitive customer information, so using HTTPS is essential. Nonetheless, more than 77% of hotel websites are still not secured.
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SEO Basics: Meta Robots “Noindex,Nofollow” Explained
Today we will be talking about one of the biggest SEO mistakes a website owner (or web developer) can make: NOINDEX. Find out what percentage of hotel websites are affected by this SEO mistake.
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4 Effective Hotel Blog Post Ideas That Will Make You Stand Out
Attracting guests to your website is easier said than done, isn’t it? Fortunately, there are ways to do this. One such way is content marketing and, more specifically, blogging. In fact, one-third of hotel website traffic comes from blog posts. […]
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Hotels and SEO: Importance of Fresh Content for Search Engine Rankings
Today, I want to talk about something that’s incredibly important for your hotel’s web presence. Namely, search engine optimization (SEO). Most travelers use the Internet at some point when booking their trip. For example, 74-77% of travelers use it to […]
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Google’s Mobile-Friendly Update: Things You Need to Know
On 21st of April Google started rolling out some major changes to its mobile search ranking algorithms aimed at rewarding websites for being mobile-friendly. Read what it is all about.
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How to Add Google Analytics to a WordPress Website
There are many ways to add Google Analytics tracking code to your website. In this article we present 4 easy ways to add GA code to your WordPress website.
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How to Measure Website Performance and Track Search Engine Rankings
In this article I would like to disclose some of the tools and services that I use to analyze websites and track their loading speed, performance, online presence & search engine rankings. This is in no way a complete list of useful tools, there is always something new and exciting on the horizon, so feel free to share similar services in the comments below.
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4 Simple Content Tips for Hotel Websites
One of the first things you learn about Search Engine Optimization (SEO) is that fresh content on a website will most likely get you better rankings in search engine result pages. Write a lot of fresh and relevant content and […]