This category contains posts related to Search Engine Optimisation (short: SEO), a general term that describes any process that is meant to improve a website’s ranking in search engine search result pages (SERPS).
As of 27th of February 2021, only 45.15% of hotel websites are delivered via HTTPS. Exactly 3 years ago it was 22.47%. This is based on a set of ~875.000 hotel websites from all parts of the world.
Beginning in July 2018 with the release of Google Chrome 68, Chrome will mark all HTTP sites as “not secure“. Hotel websites handle sensitive customer information, so using HTTPS is essential. Nonetheless, more than 77% of hotel websites are still not secured.
Today we will be talking about one of the biggest SEO mistakes a website owner (or web developer) can make: NOINDEX. Find out what percentage of hotel websites are affected by this SEO mistake.
Attracting guests to your website is easier said than done, isn’t it? Fortunately, there are ways to do this. One such way is content marketing…
Today, I want to talk about something that’s incredibly important for your hotel’s web presence. Namely, search engine optimization (SEO). Most travelers use the Internet…
On 21st of April Google started rolling out some major changes to its mobile search ranking algorithms aimed at rewarding websites for being mobile-friendly. Read what it is all about.
There are many ways to add Google Analytics tracking code to your website. In this article we present 4 easy ways to add GA code to your WordPress website.
In this article I would like to disclose some of the tools and services that I use to analyze websites and track their loading speed, performance, online presence & search engine rankings. This is in no way a complete list of useful tools, there is always something new and exciting on the horizon, so feel free to share similar services in the comments below.
One of the first things you learn about Search Engine Optimization (SEO) is that fresh content on a website will most likely get you better…