Castello Theme was originally released in June of 2013, making it one of our oldest themes and one of my all-time favorites. If you will take a look at our Showcase page you will notice that there are a lot […]
In today’s article we are taking a quick look at two of the most important metrics available in your Google Analytics Report: The Bounce Rate % and the Exit Rate %. I will explain what the bounce rate is, what […]
Has this ever happened to you? You visit the website of a local business only to discover an ad for that exact location in your Facebook feed 20 minutes later. Welcome to the world of Retargeting Ads.
It’s your big dream: starting a bed and breakfast in a beautiful house and getting to meet interesting people on a daily basis. That would beat your boring day job, no?
Today, I want to talk about something that’s incredibly important for your hotel’s web presence. Namely, search engine optimization (SEO). Most travelers use the Internet at some point when booking their trip. For example, 74-77% of travelers use it to […]
TripAdvisor has its own ranking algorithm, the Popularity Index, which determines how hotels rank in comparison to other hotels in the same area. In February 2016, the Popularity Index was updated for hotel listings.
In this article, we'll look at those changes and how they affect your hotel listing.
For the last 3 years since HermesThemes was launched there were numerous people asking about ways to reliably take direct hotel reservations using WordPress. However this is not an easy task technically speaking, if you stop to consider all the […]
How do most travelers make up their mind when booking a hotel stay? They check reviews on sites like TripAdvisor, Yelp, Booking.com, and Facebook. According to a 2014 study made by TripAdvisor and PhoCusWright, 77% of travelers reference reviews before […]
This will be a longer article explaining a common SCAM that was reported numerous times about SiteLock and is valid for multiple hosting providers. Even if you are not hosted with HostGator you still might want to read about it, for the future safety of your wallet.
In today’s article I would like to continue talking about the importance of good photography for a hotel or a bed & breakfast. I have reached out to some professional and very talented photographers asking them to share their interior […]