Hotel Customer Service: How to Create a Memorable Experience
Your customers are the main focus of your hospitality business. To succeed, you need happy and delighted customers. Customer reviews are in a deciding role…
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6 Steps That Will Help Your Hotel Go Green
You might know why your hotel should go green. But, this begs the question: how do you create a sustainable hotel? Read on to learn some very specific green hotel tips.
Hotel Sustainability: Why Hotels Should Go Green
As a professional in the hospitality industry, hotel sustainability is an issue you should pay attention to. Making greener choices for your hotel will save you money, but the real benefit is in meeting customer demand. Read on to learn exactly why hotels should go green and how your hotel can benefit from this.
Jetpack WordPress Plugin: Modules and Features Explained
Jetpack is a very popular plugin developed by Automattic, the makers of WordPress itself. Think of Jetpack as the Swiss-army knife of WordPress plugins. This…
Castello Theme 2.0 Version Released: Now With a Live Theme Customizer
Castello Theme was originally released in June of 2013, making it one of our oldest themes and one of my all-time favorites. If you will…
How to Analyze Your Website’s Bounce Rate and Exit Rate
In today’s article we are taking a quick look at two of the most important metrics available in your Google Analytics Report: The Bounce Rate…
How to Add the Facebook Retargeting Pixel to Your Website
Has this ever happened to you? You visit the website of a local business only to discover an ad for that exact location in your Facebook feed 20 minutes later. Welcome to the world of Retargeting Ads.
How to Start and Run a Bed and Breakfast
It’s your big dream: starting a bed and breakfast in a beautiful house and getting to meet interesting people on a daily basis. That would beat your boring day job, no?
Hotels and SEO: Importance of Fresh Content for Search Engine Rankings
Today, I want to talk about something that’s incredibly important for your hotel’s web presence. Namely, search engine optimization (SEO). Most travelers use the Internet…
TripAdvisor’s 2016 Ranking Algorithm Update: What You Need to Know
TripAdvisor has its own ranking algorithm, the Popularity Index, which determines how hotels rank in comparison to other hotels in the same area. In February 2016, the Popularity Index was updated for hotel listings.
In this article, we'll look at those changes and how they affect your hotel listing.