When visiting a hotel website, people expect to find answers to the same questions that we all have when booking a trip: what’s the offer, what are the benefits and how much it will cost. One way or another, every […]
Managing a hotel certainly isn't the easiest job in the world, but it can definitely be rewarding, both financially and personally. However, if you're feeling like a mouse in a wheel struggling to keep up with the big cats, it's time to stop, take a step back and have a closer look at the daily operations.
Beginning in July 2018 with the release of Google Chrome 68, Chrome will mark all HTTP sites as “not secure“. Hotel websites handle sensitive customer information, so using HTTPS is essential. Nonetheless, more than 77% of hotel websites are still not secured.
Have you ever wondered how some hotels manage to get raving reviews from happy customers over and over again? If yes, today’s article is for you. You’ll learn all about creating customer profiles that help you target the right customers. […]
What’s the secret to getting happy customers who rave about your hotel? Simple: by setting the right customer expectations, you get happy customers. If customers start off with the wrong expectations, they end up feeling cheated and disappointed. And you […]
Your customers are the main focus of your hospitality business. To succeed, you need happy and delighted customers. Customer reviews are in a deciding role when travelers book a hotel. And, in general, increasing customer retention by 5% can increase […]
You might know why your hotel should go green. But, this begs the question: how do you create a sustainable hotel? Read on to learn some very specific green hotel tips.
As a professional in the hospitality industry, hotel sustainability is an issue you should pay attention to. Making greener choices for your hotel will save you money, but the real benefit is in meeting customer demand. Read on to learn exactly why hotels should go green and how your hotel can benefit from this.
In today’s article we are taking a quick look at two of the most important metrics available in your Google Analytics Report: The Bounce Rate % and the Exit Rate %. I will explain what the bounce rate is, what […]
Has this ever happened to you? You visit the website of a local business only to discover an ad for that exact location in your Facebook feed 20 minutes later. Welcome to the world of Retargeting Ads.
All kinds of posts that don’t fit any other categories on this blog.